Agile marketing - why marketing needs to become agile?  

Marketing today is perceived as an upgraded administrative office. Trapped in a waterfall process, marketing teams cannot create value because of their position in the waterfall process. Marketing is always in last place with high expectations of producing creative and value-creating campaigns, insufficient information, and very little autonomy. Therefore, marketing departments need to transform their process and be proactive - and that's where Agile can help them.



Digital Transformation  Agile Organization and Leadership  



Sala 1, 15.10.2022. 14:45 - 15:15